In recent years, the fashion industry has been growing, the consumer market has undergone tremendous changes, and there is a growing demand for high-quality fashion and luxury brands. As well as taking advantage of promotional forces such as celebrity endorsers, an increasing number of fashion brands are also focusing on offline and other locations. The VI design basis for the brand has been established, and Daiwa will focus on craftsmanship and detail in creating brand store signs and other display products to help fashion brands develop marketing plans for offline stores.